Thursday, 23 February 2017

Berry Bros. & Rudd Good Ordinary Claret has a new limited edition label by London-based designer Luke Edward Hall





Lip-smacking blackberry and blackcurrant flavours silky-soft on the palette. Yes, there is something comforting about drinking a glass of good claret on a cold winter’s night.

Following the success of last year’s limited edition “Paul Smith” label, Berry Bros. & Rudd Good Ordinary Claret (£9.75, bbr.com) now has its second one. Not only does the wine taste good, the bottle looks great as well.

The latest collaboration is with London-based illustrator and interior designer Luke Edward Hall. His label depicts his version of Bacchus, the Roman god of wine.





According to Geordie Willis, creative director at Berry Bros. & Rudd, Luke was picked because he is one of the capital’s most exciting young designers. The pairing of the UK’s oldest wine and spirits merchant with the new and fresh is an exciting proposition for this much-respected company.

“I was delighted to be offered the opportunity to design a bottle label for Berry Bros. & Rudd's iconic Good Ordinary Claret. As a fan of 'Graeco-Roman myths and legends' since childhood, it was natural for me to illustrate a label inspired by Bacchus, god of winemaking and his wild Bacchanalian parties. I wanted it to be very colourful and eye-catching too – I used a variety of my favourite materials to create the design – paints, pencils, chalks and pastels,” commented Luke Edward Hall.

There are only 4,000 bottles with this label so you need to be quick off the mark to ensure that you get one. I like the bottle so much I am keeping it to use as a vase.

By Daralyn Danns