Following the success of last year’s limited edition “Paul Smith” label, Berry Bros. & Rudd Good Ordinary Claret (£9.75, bbr.com) now has its second one. Not only does the wine taste good, the bottle looks great as well.
The latest collaboration is with London-based illustrator and interior designer Luke Edward Hall. His label depicts his version of Bacchus, the Roman god of wine.
“I was delighted to be offered the opportunity to design a bottle label for Berry Bros. & Rudd's iconic Good Ordinary Claret. As a fan of 'Graeco-Roman myths and legends' since childhood, it was natural for me to illustrate a label inspired by Bacchus, god of winemaking and his wild Bacchanalian parties. I wanted it to be very colourful and eye-catching too – I used a variety of my favourite materials to create the design – paints, pencils, chalks and pastels,” commented Luke Edward Hall.
There are only 4,000 bottles with this label so you need to be quick off the mark to ensure that you get one. I like the bottle so much I am keeping it to use as a vase.
By Daralyn Danns