This is not a paid post. Products are press samples.
Joico is headed up by Sara Jones who has a background in
hairdressing so she should know the needs and wants of customers.
As we all know
a good hair day makes us all that much happier. The company says that it does
not promise what it cannot deliver. High-quality ingredients are combined with
the latest technologies to ensure that its products keep Joico’s reputation as
a “leader in beauty innovation”.
With all this in mind I put some products to the test.
Joico K-PAK Shampoo, £12.16, lookfantastic.com
Heat, styling, colouring, all put a strain on our tresses. I have just had my hair cut to an above-the-shoulders length bob. Although it is much healthier, it still tends to be slightly dry at the ends.
Heat, styling, colouring, all put a strain on our tresses. I have just had my hair cut to an above-the-shoulders length bob. Although it is much healthier, it still tends to be slightly dry at the ends.
I found the shampoo to be creamy and as it is laced with its
special Keratin Silicone Complex, I found it gentle on the hair.
Joico K-Pak Conditioner, £13, lookfantastic.com
From experience, I find it is always better to use the shampoo and conditioner from the same brand as they are usually formulated so they work together which means better results.
From experience, I find it is always better to use the shampoo and conditioner from the same brand as they are usually formulated so they work together which means better results.
A rich conditioner that did not weigh down my fine hair. You
only have to leave it on for a minute which is a plus when you are in a hurry.
It contains an exclusive Bio-Advanced Peptide Complex and a Keratin Silicone
Complex. My hair was silky soft after use.
Joico K-Pak Liquid Reconstructor, £13.84, lookfantastic.com
Wonderful for fine, damaged hair. This leave-in liquid protein spray is meant to improve the strength of the hair. My hair did seem more manageable after use. I also tried combining it with the product below.
Wonderful for fine, damaged hair. This leave-in liquid protein spray is meant to improve the strength of the hair. My hair did seem more manageable after use. I also tried combining it with the product below.
Joico K-Pak Smoothing Balm, £11.28, lookfantastic.com
When there is damp in the air, my hair starts to resemble
candy floss. With a reputation of “flat iron” in a tube, this has a lot to live
up to. The Keratin Silicone Complex is activated by the heat of the dryer. It
did help to keep frizz at bay. I did not like the scent but it seems to
evaporate quickly so it was not a problem.
Overall, this is a nice range.
By Daralyn Danns
@joicoeurope @ajcpr
